70 Guardians of Winter
Advertising ‘Oscars’ for ŠKODA: for its ‘70 Guardians of Winter’ campaign, ŠKODA Spain won a Gold Lion in the ‘Public Relations’ category and a Bronze Lion in the ‘Marketing and Advertising’ category at the renowned Cannes International Festival of Creativity. The creative campaign for the ŠKODA Octavia Scout model resulted in the survival of a school in the Spanish mountain village of Valdelinares.