A car for life and for the joys offered by life, that was the slogan shaped around the JOYSTER, a concept car that ŠKODA took to the 2006 Paris Motor Show. “Jens Manske, the then chief designer, wanted a car designed especially for Paris. The task was to come up with something that would radiate love, beauty and emotion,” recalls designer Jiří Hadaščok, whose various responsibilities in the past have included, for example, the exterior of the 2018 modernised FABIA.