In May, the town of Kodiak, situated on the Alaskan island of the same name, changed its name for the new large ŠKODA SUV: the town name of Kodia‘k’ changed to Kodia‘q’. As part of its global marketing campaign, the Czech car manufacturer delved into the roots of the name and documented the connection between its new ŠKODA KODIAQ SUV, the island off the southern coast of Alaska and the bears who live on it.