27. 5. 2024 IIHF Ice Hockey World Championship 2024: MVP Trophy made by Škoda Design presented to Kevin Fiala
7. 5. 2024 Škoda Auto is the official main sponsor of the IIHF Ice Hockey World Championship for 31st time
29. 2. 2024 Škoda Auto extends its sponsorship agreement with Tour de France and Tour de France Femmes avec Zwift until 2028
24. 7. 2023 Tour de France winner accompanied to the finish line by camouflagednew Superb Combi, receives trophy by Škoda Design team