Cirque du Soleil will be performing ‘TORUK – The First Flight’ in the Czech Republic from 29 May to 2 June 2019. ŠKODA’s homeland is the 25th country the world-famous entertainment company will be presenting this show, and Prague the 99th city. The team consists of 112 contributors from 25 countries, including 43 professional artists. The inspiration for their innovative performance is the blockbuster ‘AVATAR’ directed by James Cameron. The live experience takes the audience into the fantastical world of Pandora, where the story is set millennia before the events featured in ‘AVATAR’. The mixture of captivating acrobatics, cinematic projections, puppetry and stage dramaturgy promises a unique spectacle. ŠKODA is accompanying the tour as the official automobile partner.
Alain Favey, ŠKODA AUTO Board Member for Sales and Marketing, says, “Cirque du Soleil’s captivating entertainment perfectly complements our long-term commitment to cycling, motorsport and ice hockey. Our partnership opens up numerous opportunities to communicate our brand. Above all, our presence in sports strengthens awareness of our brand, and we also touch many people emotionally through the sensuous experiences of Cirque du Soleil.”
The partnership with Cirque du Soleil, which has been agreed until 2021, opens up numerous opportunities for ŠKODA to reach millions of potential customers. Cirque du Soleil has a global fan base of around ten million followers on social media, captivating live audiences of over eleven million people worldwide every year. As a leading live entertainment company, Cirque du Soleil stages a tremendous variety of artistic creations – from world-class acrobatics to impressive choreographies and memorable shows. For more than 20 years, the company has also inspired countless visitors to the entertainment metropolis of Las Vegas.
Since its foundation in 1984, Cirque du Soleil has presented its impressive productions in some 450 cities in 60 countries – with global audiences of more than 200 million people. Currently, Cirque du Soleil is performing twenty two different shows around the world, with ŠKODA AUTO as the official partner in the brand’s key European markets. China, the carmaker’s largest single market, is also hosting the entertainment company. In all these countries, ŠKODA reaches many potential customers through this brand cooperation.
ŠKODA is featured prominently on all of Cirque du Soleil’s communication channels, including TV commercials and the Cirque du Soleil website. The partnership, which has been agreed until 2021, also includes large-scale marketing campaigns as well as exclusive VIP experiences such as backstage tours, meet and greets with the artists and advertising opportunities.
Both companies put people first – and both enrich people’s lives with creative ideas. Cirque du Soleil’s mission is to inspire the imagination through their performances and appeal to all the senses. ŠKODA also wants to inspire with its models; with expressive vehicle design and modern connectivity features, the manufacturer creates cars that match people’s modern lifestyle perfectly.
