“Since entering the Vietnamese market in September, we have been working intensively to establish our brand in this dynamic market. We have already opened five showrooms across four cities: Hanoi, Ho Chi Minh City, Vinh, and Buon Ma Thuot. The launch of our new Experience Centre marks a significant step forward, allowing customers to explore our brand digitally and interactively. It offers a novel, digital experience of our Karoq and Kodiaq models, including large LED communication wall.”
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Synergies between Vietnam and India to be leveraged soon
Škoda Auto is already offering Vietnamese customers the Karoq and Kodiaq models imported from the Czech Republic, and the car manufacturer will soon be expanding its portfolio to include two additional models. This year, the TC Group-owned production line in Quảng Ninh province will be completed, enabling the local assembly of the Kushaq and Slavia models from India. Located in the Viet Hung industrial park near the port of Haiphong, this facility will strategically benefit from sea deliveries from the Parts Expedition Centre in Pune, India. Given the remarkable growth potential in Vietnam within the ASEAN region, Škoda Auto anticipates an annual sales volume exceeding 40,000 vehicles after 2030. Moreover, the capacities of the Viet Hung Industrial Park could be utilised in the future to further increase production and potentially export Škoda models across the ASEAN region.
