“The partnership between the IIHF Ice Hockey World Championship and Škoda Auto dates back to 1993, making this year’s event particularly special for us. After nine years, the competition is returning to Škoda Auto’s home country. The last tournament held here in 2015 attracted a record number of 741,000 fans. What’s more, television ratings surpassed all previous records, with more than one billion viewers tuning in worldwide. Given the importance and the enthusiasm for the national sport of the Czech Republic, we are looking forward to providing fans with an unforgettable experience, both live and digitally.”
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Record-breaking partnership since 1993
Škoda Auto first supported the IIHF Ice Hockey World Championship in 1992, initially as a mobility partner. The following year, the manufacturer became the official main sponsor of the tournament – and continues to be to this day. Czech manufacturer is sponsoring the IIHF Ice Hockey World Championship for the 31st time in a row and thus holds the Guinness World Record for the longest main sponsorship in the history of a sporting world championship. This year’s tournament is taking place from 10 to 26 May in Prague and Ostrava. Throughout the matches, Škoda Auto will be displaying its brand logo in the centre circle of the rink and presenting its vehicles both in the arenas and at various locations nearby. Additionally, the car manufacturer will once again award a crystal glass trophy designed by Škoda Design to the championship’s most valuable player at the closing ceremony on 26 May.
Fast sport, dynamic fleet
Thanks to the championship fleet, the organisers will have access to a total of 45 Škoda vehicles featuring championship designs throughout the event, including the all-electric Enyaq Coupé RS, the new-generation Kodiaq, and the latest Superb Combi. Additionally, the vehicles will be displayed at various locations around the championship arenas, including the ice rinks in Prague and Ostrava.
The Enyaq Coupé Respectline will also be on show. The exceptional design of this vehicle, both inside and out, celebrates Škoda Auto’s core values of diversity, equity, fairness and inclusion.
Experience the World Championship with Škoda Auto
Through the ‘Game On’ campaign, Škoda Auto invites ice hockey enthusiasts to share in the excitement of the world championship. The car manufacturer has set up special fan zones in both host cities, where visitors will have the chance to hone their ice hockey skills and enjoy the games with fellow fans. Additionally, they can take part in various Škoda competitions to win original Škoda jerseys and other prizes.
Škoda Auto is also the exclusive partner of the IIHF App, providing comprehensive background reports and detailed statistics on the games and the tournament. The app’s integrated live ticker with a goal alert ensures that ice hockey fans can follow each match in real time from anywhere.
