Several points raised in the press realises were, however, true; in addition to the functional strengths associated with the brand, ŠKODA’s model range is becoming more emotionally appealing with an increased emphasis on modern and expressive designs. The car manufacturer has not ruled out expanding the model range even further. However, ŠKODA’s growth strategy will not be extended into the field of speed boat construction.
The Czech brand’s new, expressive design language, however, is an impressive reality. The new ŠKODA Superb has revolutionised the brand’s design. ŠKODA’s new flagship incorporates several design elements from the ‘ŠKODA VisionC’ show car into series production. The result is a model that will make other motorists look twice – more clear-cut, confident and expressive than ever. At the same time, the new Superb demonstrates the manufacturer’s ability to build on their fundamental values of spaciousness and practical solutions.
The launch of the new ŠKODA Superb marks a highlight in the most comprehensive model campaign of the Czech carmaker’s 120-year history. The model will be available on European markets in June this year.