Behind the scenes: Into the sun with a smile

“We’re filming something that has never been seen here before: In the way we’re shooting it, the movements of the artists, the technical set-up, the stage, and the storyline”, explains Thanh Vu Tran, Head of Global Communication Content and Strategy ŠKODA. “This video also reflects our brand values: it connects the worlds of ŠKODA and Cirque du Soleil in a simplifying, but at the same time strong human and very surprising way.”