PORTING DNA
For years, ŠKODA has been known for its enthusiastic approach to sport. And for this reason, selected sporting industries, who share the same DNA, are strongly supported by ŠKODA. It’s no wonder, that this exhibition is dedicated to connecting the world of cycling with ice hockey or with rally racing. Zuzana Foltrová, a member of ŠKODA’s sponsorship department, points to the unique opportunity that the Drive exhibition brings to interested people in Berlin. One realizes how truly sporting the ŠKODA brand is, what values it possesses, and where the roots of its success are.