Specialty coffee
The beans for Curiosity Fuel coffee are grown by family farms. Checks are performed to ensure that people’s demand for a good cup of coffee goes hand in hand with respect for nature and the landscape. After a pilot run, the project has moved on and now conforms to the Rainforest Alliance’s sustainable principles. Thanks to this approach, the Czech carmaker will always pay a fair price to farmers while ensuring that the local environment is respected and local biodiversity is not compromised at the expense of coffee plantations. Another goal is to directly support local communities – the first on the list is an Indian school.
As Petr Nývlt says, an Asian country was the logical choice for supplying coffee to Škoda: “Škoda has plants in India, so it was the preferred country. In addition, we were able to find farmers in India who have high-quality coffee and are able to meet our requirements for processing coffee on the farm. Rainforest Alliance certification helps us to apply and maintain these requirements and standards.”
Grains from family farms are used for Curiosity Fuel.
Several other aspects develop the sustainability of the whole coffee consumption process. Buying directly from farmers and bypassing traders or wholesalers, for example, means that the distance the coffee is transported is significantly reduced. It does not travel from one warehouse to another, but goes directly from the farm to the roasting plant in Mladá Boleslav.